At first it looked good.
I learned about the project Friday morning. The organization I work for needed a half- and a full-page ad for another publication. Did I have something?
No, I didn’t, but now I had an assignment. So I got to work. A year ago I’d created something similar. That gave me a starting point. At an event last fall, I’d taken photos from which I could select a strong horizontal and a vertical.
Two hours later, I’d completed two drafts. I forwarded them to the board member who’d approached me — taking care to advise him they were just drafts.
That afternoon I took another look. Yes, they were okay, but with a fresh perspective I quickly saw several aspects I could improve.
That’s a draft’s job. Much better than a blank page, it presents potential … and problems.
Enhance the one and minimize the other. Repeat as necessary. Only then will you have a project fit for publication.
