They notice when you write with care.
Last week I really enjoyed editing one article … to the extent that afterward, I even thanked the writer.
What made it so special? While I still needed to make some editorial changes, those were only matters of fine tuning.
The writer had done his job. He’d put himself in place of readers — and provided … Continue reading
At first it looked good.
I learned about the project Friday morning. The organization I work for needed a half- and a full-page ad for another publication. Did I have something?
No, I didn’t, but now I had an assignment. So I got to work. A year ago I’d created something similar. That gave me a starting point. At an event last fall, … Continue reading
Don’t save your best for later.
A few months back, I asked key people for suggestions of someone to write on an upcoming topic. One jumped at the opportunity to write it himself.
A few weeks later, he approached me with another piece.
I hesitated to place it in the same issue, but it fit perfectly. Both articles were right on target: … Continue reading