Do you worry about what you capitalize and hyphenate?
by Andy Scheer
For hardcore word nerds, there’s big news from Chicago. When they heard it at the recent meeting of the American Copy Editors Society, people cheered.
An editor with the Chicago Manual of Style said their seventeenth edition, to release this fall, will advise that Internet be lowercased, not capitalized. … Continue reading
Instead, target specific readers.
by Andy Scheer
Two words to avoid when you describe your book’s intended readership: all and everyone.
Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.
Consider just a few of the differences among potential readers:
• Men/women
• Age bracket
• White collar/blue collar
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They’re your key to 3-D writing.
by Andy Scheer
John Steinbeck applies the principle in the first paragraph of Travels With Charley, about his 1960 drive “in search of America,” with a pick-up camper and a standard poodle.
When I was very young and the urge to be someplace else was on me, I was assured by mature people that maturity would cure this … Continue reading