Name Calling

Do your social media posts undermine your message?

The past few weeks, several writers weighed in multiple times on the latest issue that’s polarized people across the nation.

As the developments continued, some writers’ posts grew progressively heated, finally degenerating into name-calling.

I can only assume they want their published writing to reach only those with whom they agree. After all, those who take … Continue reading

Writing to Everyone?

Instead, target specific readers.

by Andy Scheer

Two words to avoid when you describe your book’s intended readership: all and everyone.

Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.

Consider just a few of the differences among potential readers:

• Men/women
• Age bracket
• White collar/blue collar
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