A Task Too Big

Take it a little at a time.

If you’re daunted by writing your book, consider this old joke:

How do you eat an elephant?
One bite at a time.

Still, authorship means more than writing one word after another. You face multiple tasks. But broken into many small steps, any … Continue reading

Too Early to Edit

A first draft is great, but seldom good enough.

by Andy Scheer

The author’s eagerness shone through his email. He’d just finished a manuscript, a 40,000-word nonfiction piece. He’d written it to encourage and inspire others in his occupation.

In two months, he’d attend a writers conference. He hoped I’d edit his … Continue reading

Writing to Everyone?

Instead, target specific readers.

by Andy Scheer

Two words to avoid when you describe your book’s intended readership: all and everyone.

Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.

Consider just a few of the differences among potential readers:

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