Instead, target specific readers.
by Andy Scheer
Two words to avoid when you describe your book’s intended readership: all and everyone.
Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.
Consider just a few of the differences among potential readers:
• Men/women
• Age bracket
• White collar/blue collar
Continue reading
Help your writing earn a passing grade.
by Andy Scheer
Would you like to write an award-winning article — or a chapter fit for an award-winning book? Here are the criteria for a national contest I’m judging.
1) Idea (timeliness, appeal)
Will readers skimming the publication stop and take a look? Does it promise to … Continue reading
They’re too good an opportunity to overlook.
by Andy Scheer
Writing for magazines, newspapers, and websites won’t make you rich, famous, or the target of autograph-seekers. But neither will you need to write a detailed proposal, wait months for a response, then wait another year for publication. And the opportunities are almost limitless.
Even better, … Continue reading