Every Careless Word

You’re judged by your spelling, punctuation, and grammar.

 In their Facebook posts one week, several authors took issue with people they called grammar-shamers. They wanted to be judged by their online substance, not their delivery.

 They’re missing the point.

 If an error — of any kind — distracts a reader from your message, then you’ve failed to communicate clearly. Authors are judged … Continue reading

Writing to Everyone?

Instead, target specific readers.

Two words to avoid when you describe to an agent your book’s intended readership: all and everyone.

Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.

Consider just a few of the differences among potential readers:

  • Men/women
    • Age bracket
    • White collar/blue collar
    • Political affiliation
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Don’t Get Plastic Surgery

Use a real camera — or a real photographer — for your author head shot.

If an editor or publisher asks you for a photo, it’s natural these days to point your phone at yourself and snap.

But it’s also natural to hate how you look in a selfie, especially your nose.

Rather than blame the camera, some people find fault with their nose. Yet instead … Continue reading