Writing to Everyone?

Instead, target specific readers.

Two words to avoid when you describe to an agent your book’s intended readership: all and everyone.

Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.

Consider just a few of the differences among potential readers:

  • Men/women
    • Age bracket
    • White collar/blue collar
    • Political affiliation
    Continue reading

Writing to Everyone?

Instead, target specific readers.

by Andy Scheer

Two words to avoid when you describe your book’s intended readership: all and everyone.

Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.

Consider just a few of the differences among potential readers:

• Men/women
• Age bracket
• White collar/blue collar
Continue reading