What you write can make a difference.
His email hurt deeply. Written in anger, his accusations pulled the rug out from under me. The rest of the day, I revisited the charges he’d leveled.
Unable to pursue other tasks, I turned to more affirming words.
I could have turned to truth-filled nonfiction, but I wasn’t in the mood.
Instead, I immersed myself in a well-crafted novel. Rather than a sermon, I wanted a story.
With … Continue reading
I didn’t realize I’d already written much of my article.
As a matter of habit, I posted daily on Facebook about the cross-country trip I was taking with members of the Model A Ford club. Each evening I’d summarize the day’s highlights and post my best photos.
Only later did I realize those posts could form the backbone for a feature article I … Continue reading
What steps do you take to listen to your audience?
Just the other day I had lunch with a large group of people from my target audience. In two days, I’m driving an hour and a half to spend time with an even larger group.
I have two goals, both essential to my task.
First, I simply want to establish rapport. Call it platform building. I … Continue reading