What steps do you take to listen to your audience?
Just the other day I had lunch with a large group of people from my target audience. In two days, I’m driving an hour and a half to spend time with an even larger group.
I have two goals, both essential to my task.
First, I simply want to establish rapport. Call it platform building. I … Continue reading
What steps do you take to listen to your audience?
Yesterday I had lunch with a large group of people from my target audience.Today I’m driving an hour and a half to spend time with an even larger group.
I have two goals, both essential to my task.
First, I simply want to establish rapport. Call it platform building. I want my readers to see … Continue reading
Keep the connection you’re making with readers.
I didn’t use our trip as an excuse to take a break from blogging.
From what’s been posted online, you should have no idea my wife and I were traveling the past few weeks. Before we left, I wrote and scheduled the posts that would appear while we’d be away.
My motive wasn’t to prevent burglaries … Continue reading