Don’t Miss a Week

Keep the connection you’re making with readers.

I didn’t use our trip as an excuse to take a break from blogging.

From what’s been posted online, you should have no idea my wife and I were traveling the past few weeks. Before we left, I wrote and scheduled the posts that would appear while we’d be away.

My motive wasn’t to prevent burglaries — the electronic version of having the Post Office hold our mail, stopping newspaper delivery, and placing our lights on timers. I didn’t want to jeopardize the connection I’ve made with my audience.

When I began posting on my website, in November 2014, I accepted an obligation to keep posting — at regular, dependable intervals — as long as I stayed in this business.

It takes time to build an audience, to get a growing share of your target population to see you as one who provides something unique and valuable.

If you go silent, you jeopardize that connection. You may even torpedo your chances of getting published.

If you go silent, you jeopardize that connection.

Awhile back, an agent said her client had nearly landed a plum deal. The publisher loved everything about it — until they checked her website. Occupied with other tasks, the author had gone many months without a fresh post. The publisher opted not to risk a contract with an author who’d let her audience contact lapse.

If you foresee circumstances that will keep you from posting, search your pantry for pieces with a long shelf life. Schedule them to appear while you’re gone. Not sure how to schedule advance posts on your preferred platform? Ask a fiend — or ask Google.

Your platform is too precious to risk.

About Andy Scheer

With more than 30 years in publishing, Andy Scheer has provided freelance editorial services since 2010. He has edited fiction and nonfiction for publishers including Moody, WinePress, and BelieversPress, as well as for clients including Dirk Cussler, McNair Wilson, DiAnn Mills, Heather Day Gilbert, and Sammy Tippit.
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