Make the most of in-person opportunities.
For past week I’ve been preparing for an annual meeting of the group whose magazine I assemble.
One of my tasks will be to serve as a writer and photographer. While collecting material for a report in the next issue is important, it’s not at the top of my list.
My biggest job, in preparing the … Continue reading
What steps do you take to listen to your audience?
Just the other day I had lunch with a large group of people from my target audience. In two days, I’m driving an hour and a half to spend time with an even larger group.
I have two goals, both essential to my task.
First, I simply want to establish rapport. Call it platform building. I … Continue reading
What steps do you take to listen to your audience?
Yesterday I had lunch with a large group of people from my target audience.Today I’m driving an hour and a half to spend time with an even larger group.
I have two goals, both essential to my task.
First, I simply want to establish rapport. Call it platform building. I want my readers to … Continue reading