Finished? Not Yet

Congratulate yourself for your first draft. Then get back to work.

After two or three hours of solid work, I saved the first draft of a full page ad for the magazine I produce.

The project had taken a lot of thought, then even more trial and error to make the text and photos fit. I took some satisfaction in having gotten this far. … Continue reading

First Draft Dissatisfaction

At first it looked good.

I learned about the project Friday morning. The organization I work for needed a half- and a full-page ad for another publication. Did I have something?

No, I didn’t, but now I had an assignment. So I got to work. A year ago I’d created something similar. That gave me a starting point. At an event last fall, … Continue reading

Yesterday’s First Draft

It’s useful, but far from final.

I’m glad that yesterday I worked through a rough layout of the article. Having edited the text, I wanted to confirm it would work well with the photos for the number of pages I’d projected.

After several intense hours, I accomplished my goal. I’d put in place all the elements for four pages in the magazine. It was time … Continue reading