You may be better equipped than your realize.
This past week I received a challenging work assignment.
Fortunately, I also read a key passage of Scripture. Early in Exodus, the Lord gives Moses a huge assignment. He balks, feeling he’s not qualified.
But the Lord responds with a diagnostic question: “What is that in your hand?” (Exodus 4:2)
As I pondered my assignment, I considered not … Continue reading
These little steps add up.
This time of year, the publishing business pauses. As people take vacations, offices operate with a skeleton staff. Until the start of the year, don’t expect any decisions.
But for freelancers, these weeks can prove essential — both to finish the old year well and to give the new one a solid start.
For me, they are weeks to accomplish vital, if … Continue reading
What steps do you take to listen to your audience?
Yesterday I had lunch with a large group of people from my target audience.Today I’m driving an hour and a half to spend time with an even larger group.
I have two goals, both essential to my task.
First, I simply want to establish rapport. Call it platform building. I want my readers to … Continue reading