What’s in Your Hand?

You may be better equipped than your realize.

This past week I received a challenging work assignment.

Fortunately, I also read a key passage of Scripture. Early in Exodus, the Lord gives Moses a huge assignment. He balks, feeling he’s not qualified.

But the Lord responds with a diagnostic question: “What is that in your hand?” (Exodus 4:2)

As I pondered my assignment, I considered not just the challenge, but also my resources.

The Model A Ford magazine I edit wanted me to create a full-page ad for three books — all targeting amateur mechanics. But most of my experience lay in editing and design, not in advertising. And I’m no mechanic.

But this past fall I’d taken a 2,600-mile Model A road trip with my father-in-law, who is a Model A mechanic. In preparing the car for the trip, he’d often referred to a book I was supposed to advertise. And twice when we’d had trouble on the road, he’d turned to that mechanic’s handbook. Both times, I’d taken photos that showed the book.

Bingo! I had all the resources I needed to create the advertisement. In the ad’s text, I could describe scenarios where people would really need these books. And I could supplement that with real-life photos I’d taken.

I didn’t think I was qualified. Then I asked myself what I had at hand.

Whatever the challenge, that’s a good practice.

Tagged , , , , , , , . Bookmark the permalink.

About Andy Scheer

With more than 30 years in publishing, Andy Scheer has provided freelance editorial services since 2010. He has edited fiction and nonfiction for publishers including Moody, WinePress, and BelieversPress, as well as for clients including Dirk Cussler, McNair Wilson, DiAnn Mills, Heather Day Gilbert, and Sammy Tippit.

Comments are closed.