Will your opening turn browsers into buyers?
On a recent trip through Germany, we made a lot of restaurant choices. But before we stepped inside, we checked the front window for the menu.
Not just any restaurant would do. With two young children, we wanted a restaurant that offered a children’s menu or something plain in small portions. Several of us hoped for regional … Continue reading
A first draft is great, but seldom good enough.
by Andy Scheer
The author’s eagerness shone through his email. He’d just finished a manuscript, a 40,000-word nonfiction piece. He’d written it to encourage and inspire others in his occupation.
In two months, he’d attend a writers conference. He hoped I’d edit his manuscript — before the conference. To give me a sense of … Continue reading
Instead, target specific readers.
by Andy Scheer
Two words to avoid when you describe your book’s intended readership: all and everyone.
Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.
Consider just a few of the differences among potential readers:
• Men/women
• Age bracket
• White collar/blue … Continue reading