What steps do you take to listen to your audience?
Just the other day I had lunch with a large group of people from my target audience. In two days, I’m driving an hour and a half to spend time with an even larger group.
I have two goals, both essential to my task.
First, I simply want to establish rapport. Call it platform building. I … Continue reading
Do your best … and keep improving.
I remember being pleased with the pages I designed for the annual event I’d attended. So this past week, I wondered if I should refer to it as I crafted the pages for the next issue.
I opted instead to simply give these new pages my best effort, complementing the writer’s text with photos I’d taken. With a … Continue reading
Keep the connection you’re making with readers.
I didn’t use my trip as an excuse to take a break from blogging.
From what’s been posted online, you should have no idea I’ve recently been on the road. Before we left, I wrote and scheduled the posts that would appear while I’d be away.
My motive wasn’t to prevent burglaries — the electronic … Continue reading