Too Early to Edit

A first draft is great, but seldom good enough.

by Andy Scheer

The author’s eagerness shone through his email. He’d just finished a manuscript, a 40,000-word nonfiction piece. He’d written it to encourage and inspire others in his occupation.

In two months, he’d attend a writers conference. He hoped I’d edit his manuscript — before the conference. To give me a sense of … Continue reading

Writing to Everyone?

Instead, target specific readers.

by Andy Scheer

Two words to avoid when you describe your book’s intended readership: all and everyone.

Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.

Consider just a few of the differences among potential readers:

• Men/women
• Age bracket
• White collar/blue collar
Continue reading