Assemble Your Posts

I didn’t realize I’d already written much of my article.

As a matter of habit, I posted daily on Facebook about the cross-country trip I was taking with members of the Model A Ford club. Each evening I’d summarize the day’s highlights and post my best photos.

Only later did I realize those posts could form the backbone for a feature article I … Continue reading

Name Calling

Do your social media posts undermine your message?

The past few weeks, several writers weighed in multiple times on the latest issue that’s polarized people across the nation.

As the developments continued, some writers’ posts grew progressively heated, finally degenerating into name-calling.

I can only assume they want their published writing to reach only those with whom they agree. After all, those who take … Continue reading

Dressed and Ready

Do your social media posts sabotage your brand?

The author’s latest post made me cringe.

I’m sure that wasn’t her intent. Considering its brevity, I expect her post reflected little forethought. She never suspected she was contributing to her author branding

Nevertheless, that badly written sentence shaped my impression of Jane Doe, who identifies herself online as “Author Jane Doe.”

“Author” implies not only having something … Continue reading