Don’t try to impress people; just tell your story.
Sixty years ago, Dan’s high school English teacher convinced him he was no writer. Throughout his business career and into his retirement, he’d lived with her assessment.
Then he realized he had a story he needed to tell. So Dan sat at his keyboard and pounded out an account of how, with the help of … Continue reading
Congratulate yourself for your first draft. Then get back to work.
After two or three hours of solid work, I saved the first draft of a full page ad for the magazine I produce.
The project had taken a lot of thought, then even more trial and error to make the text and photos fit. I took some satisfaction in having gotten this far. … Continue reading
If they’re not right, revise.
After the title has attracted the interest of potential readers, you depend on your subtitle to entice them to begin reading your text. But these second-most important words you write don’t always come automatically. Sometimes your subtitle needs a second opinion … or a third.
For the Model A Ford magazine I produce, I just edited an article … Continue reading