Anti Social Media

 by Andy ScheerIMG_9177 adj

What’s the goal of your posts?

I recently blocked the Facebook posts of a well-known author.

Over a few years I’d bought and enjoyed several of this author’s books. And this past year, I become the author’s FB friend. But as the election season approached, the author’s posts became extreme and mean-spirited—painfully so.

While I blocked further posts, the ones I saw left a bad taste in my mouth for any of that author’s future books.

Maybe I’m confused about why an author should participate in social media. Perhaps I was tricked by the word social into thinking the purpose was to build community. While it’s fine to buy and read a book from a stranger, it’s even better with a book from a friend.

But so often, social is not what I see. I see blatant sales pitches. I see rants. And I see alienating messages toward people who disagree on key social issues.

If they block me, they’ll never hear my message.

Somehow, I have friends on both sides of many of these issues. Despite our differences, I try to treat them with respect. If they block me, they’ll never hear my message, let alone buy and recommend my work.

If your platform is that of a no-holds-barred advocate—or a hard-sell pitchman—disregard this advice. Otherwise, please check the purpose of what you post.

About Andy Scheer

With more than 30 years in publishing, Andy Scheer has provided freelance editorial services since 2010. He has edited fiction and nonfiction for publishers including Moody, WinePress, and BelieversPress, as well as for clients including Dirk Cussler, McNair Wilson, DiAnn Mills, Heather Day Gilbert, and Sammy Tippit.

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