Spy on Your Audience
Hang out where your readers do.
Since I’ve begun editing the magazine for a national organization, I’ve made a point each month to drive an hour-and-a-half one way to attend a chapter meeting. It’s not the club business that attracts me, but the conversations before and after.
They’re some of my best opportunities to connect with members’ concerns. If the publication’s going to scratch where they itch, … Continue reading