By its Cover

Does your book make a good first impression?

Self-published authors often post with pride on social media about their newest book.

I’ll glance at the cover — and wonder how it can ever hope to compete in the marketplace.

The adage about not judging a book by its cover falls flat when the author is the one who controls it.

Even if potential readers … Continue reading

Relate to Readers

Catch them with your first words.

Don’t be like the writer whose article I recently rejected.

While his brief account reported the event’s facts, he failed to take into account his prospective readers. So he neglected to provide at the start of the article any material to prompt people to want to read it.

I edit the magazine for a specialty organization. While its … Continue reading

Review Your Work

Do you give yourself time to make revisions?

I could have settled for the versions of the magazine articles I’d completed a few weeks ago. I’d already gone over the layouts several times.

Since they were for the next issue, I had set them aside while I completed this one.

But today as I revisited those pages, I kept seeing aspects I could … Continue reading