What steps do you take to listen to your audience?
Just the other day I had lunch with a large group of people from my target audience. In two days, I’m driving an hour and a half to spend time with an even larger group.
I have two goals, both essential to my task.
First, I simply want to establish rapport. Call it platform building. I … Continue reading
Keep the connection you’re making with readers.
I didn’t use my trip as an excuse to take a break from blogging.
From what’s been posted online, you should have no idea I’ve recently been on the road. Before we left, I wrote and scheduled the posts that would appear while I’d be away.
My motive wasn’t to prevent burglaries — the electronic version … Continue reading
For now, it will have to do.
While I like most of the latest issue of the magazine I produce, one aspect troubles me. The cover photo I’d taken was adequate, but I keep replaying how I could have done better.
Then my decades of photographic experience kick in. The conditions had been difficult, my time limited, the opportunity unexpected. Given the circumstances, … Continue reading