If they’re not right, revise.
After the title has attracted the interest of potential readers, you depend on your subtitle to entice them to begin reading your text. But these second-most important words you write don’t always come automatically. Sometimes your subtitle needs a second opinion … or a third.
For the Model A Ford magazine I produce, I just edited an article about … Continue reading
Keep a stockpile of topical material.
Never throw away your accounts of what you’ve experienced; they might be come in handy for something you need to write.
That’s especially true if, like me, you struggle to write larger projects.
I much prefer shorter pieces. Things like a one-or two-paragraph social … Continue reading
Serious times don’t always need serious stories.
Four days ago, a bestselling novelist apologized for the tone of a promo for her book that releases June 9.
“This cheerful newsletter,” she writes, “exists in a reality bubble where riots and burning and hatred and anguish don’t exist. It lives in the distant age of two weeks past, when we could pretend that … Continue reading