A Task Too Big

Take it a little at a time.

If you’re daunted by writing your book, consider this old joke:

How do you eat an elephant?
One bite at a time.

Still, authorship means more than writing one word after another. You face multiple tasks. But broken into many small steps, any … Continue reading

Invite People In

Will your opening turn browsers into buyers?

On a recent trip through Germany, we made a lot of restaurant choices. But before we stepped inside, we checked the front window for the menu.

Not just any restaurant would do. With two young children, we wanted a restaurant that offered a children’s menu or … Continue reading