Does your book make a good first impression?
Self-published authors often post with pride on social media about their newest book.
I’ll glance at the cover — and wonder how it can ever hope to compete in the marketplace.
The adage about not judging a book by its cover falls flat when the author is the one who controls it.
Even if potential readers … Continue reading
For now, it will have to do.
While I like most of the latest issue of the magazine I produce, one aspect troubles me. The cover photo I’d taken was adequate, but I keep replaying how I could have done better.
Then my decades of photographic experience kick in. The conditions had been difficult, my time limited, the opportunity unexpected. Given the circumstances, I’d … Continue reading
Catch them with your first words.
Don’t be like the writer whose article I recently rejected.
While his brief account reported the event’s facts, he failed to take into account his prospective readers. So he neglected to provide at the start of the article any material to prompt people to want to read it.
I edit the magazine for a specialty organization. While … Continue reading