Hack Your Breakfast

And other perils of using trendy wordsAndy Scheer 2014

by Andy Scheer

Words are tricky. It’s bad enough that they can mean more than one thing. (The classic example is trunk.) Worse, a word’s meaning can keep changing—without filing due notice.

A recent promotional email from the Johnsonville sausage company reminded me I’m hopelessly behind the curve on one term’s transformation.

I thought I knew the meaning of hack. Then I read this subject line: “Hack Your Morning Time With Johnsonville’s New Breakfast Links.”

I knew that today, hack means more than a smoker’s cough or what someone does with an ax (or a golf club). I knew about computer hackers—who break in and vandalize software.

[cryout-pullquote align=”left|center|right” textalign=”left|center|right” width=”33%”]Malicious destruction didn’t seem a reasonable goal for one’s breakfast.[/cryout-pullquote]

But malicious destruction didn’t seem a reasonable goal for one’s breakfast—at least not one a sausage company would admit. In case you like hacking (of whatever kind) the email included a link (pun intended) to an opportunity to a :30 Second Morning Hack sweepstakes and game on Pinterest.

I’ll let you check it out—and the potential results on your own breakfast. Meanwhile, I’ll stick with bacon.

About Andy Scheer

With more than 30 years in publishing, Andy Scheer has provided freelance editorial services since 2010. He has edited fiction and nonfiction for publishers including Moody, WinePress, and BelieversPress, as well as for clients including Dirk Cussler, McNair Wilson, DiAnn Mills, Heather Day Gilbert, and Sammy Tippit.

Bookmark the permalink.

Comments are closed.