And other perils of using trendy words
by Andy Scheer
Words are tricky. It’s bad enough that they can mean more than one thing. (The classic example is trunk.) Worse, a word’s meaning can keep changing—without filing due notice.
A recent promotional email from the Johnsonville sausage company reminded me I’m hopelessly behind … Continue reading
It’s easy to connect with them.
by Andy Scheer
Even if I weren’t in the business, I’d still like book people.
But having spent years in the business, I enjoy some insider connections. A few months ago I got to hang around as the client for whom I had just edited … Continue reading
Success begins with steady nurture.
by Andy Scheer
A couple weekends ago, I began turning over my garden.
With the first bite of the spading fork, I was surprised anew by the rich, dark soil.
A dozen years ago, it was little more than sand. With the added challenges of Colorado’s dry … Continue reading