Does your book make a good first impression?
Self-published authors often post with pride on social media about their newest book.
I’ll glance at the cover — and wonder how it can ever hope to compete in the marketplace.
The adage about not judging a book by its cover falls flat when the author is the one who controls it.
Even if potential readers don’t pass final judgment, they can’t help but form a first impression. Remember the advice of Dress for Success. If a book’s cover looks amateurish, why should anyone suspect its words will be any better?
For her book to compete in the marketplace, a self-published author needs to invest what it takes to obtain a cover that can stand with the work of professionals.
What are you up against? Check the covers of top books in your genre — ones recently published, not those from decades past.
Check the covers of top books in your genre — ones recently published, not those from decades past.
The Evangelical Christian Publishers Association just announced the 21 winners of the 2018 Top Shelf Book Cover Awards. Can you self-published book’s cover hold its own against them?
A good cover design isn’t cheap. But if you expect your book to sell, it’s a bargain.
