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Lessons from a Concert

By Andy Scheer | January 22, 2015 - 6:00 am |January 19, 2015 Uncategorized
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by Andy Scheer

Have you crafted your message to engage and inspire readers?

When you hear the same message several times in one day, maybe it’s a good idea to pay attention.2011 - Copy adj

One fine summer day, my wife and I rode the Rio Grande Scenic Railway to their “Mountain Rails Live” concert … Continue reading →

How Do You Stay Organized?

By Andy Scheer | January 19, 2015 - 4:47 pm |January 19, 2015 notes on writing, professionalism, writing life
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by Andy ScheerAndy Scheer 2014

Whatever technology you use should work for you.

Remember Daytimers? Years ago, people who needed to keep track of multiple tasks lugged around those big notebooks filled with tabbed sections and calendar pages.

I never got around to acquiring one. A paper calendar, aided by an office bulletin … Continue reading →

Spine-Out Titles

By Andy Scheer | January 15, 2015 - 9:31 am |January 15, 2015 marketing, notes on writing, professionalism, wordsmithing
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Do those few words entice and invite readers?Andy Scheer 2014 12 16 crop

by Andy Scheer

Three little words. Maybe five. Never more than seven.

No matter how much time you spent crafting your manuscript, the success of your project hinges on whether it has an effective title.

Get used to this idea. … Continue reading →

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