Do you worry about what you capitalize and hyphenate?
by Andy Scheer
For hardcore word nerds, there’s big news from Chicago. When they heard it at the recent meeting of the American Copy Editors Society, people cheered.
An editor with the Chicago Manual of Style said their seventeenth edition, to release this fall, will advise that Internet be lowercased, not capitalized. … Continue reading
Instead, target specific readers.
by Andy Scheer
Two words to avoid when you describe your book’s intended readership: all and everyone.
Yes, authors should radiate optimism. But claiming your book will appeal to everyone marks you as naive.
Consider just a few of the differences among potential readers:
• Men/women
• Age bracket
• White collar/blue collar
Continue reading
You can be all three.
by Andy Scheer
I saw that principle applied this weekend at the Denver Jazz Club. The performances included not only a top local band and one from Denver University, but also the club’s group of all-star high schoolers.
The high schoolers get top-notch instruction, and they’re learning — and … Continue reading