Year-End Tasks

These little steps add up.

This time of year, the publishing business pauses. As people take vacations, offices operate with a skeleton staff. Until the start of the year, don’t expect any decisions.

But for freelancers, these weeks can prove essential — both to finish the old year well and to give the new one a solid start.

For me, they are weeks to accomplish vital, if … Continue reading

Meet Your Readers

What steps do you take to listen to your audience?

 Yesterday I had lunch with a large group of people from my target audience.Today I’m driving an hour and a half to spend time with an even larger group.

I have two goals, both essential to my task.

First, I simply want to establish rapport. Call it platform building. I want my readers to see … Continue reading

Online Research Risks

There’s nothing like spending time on site.

No matter your book’s setting, readers expect you’ll not only set the scene with vivid details, but also that you’ll get those details right. It’s hard to achieve that if you’ve done all your research online.

My wife and I just returned from … Continue reading