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Category Archives: marketing

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Your Non-Negotiables

By Andy Scheer | March 11, 2015 - 6:00 am |February 27, 2015 marketing, notes on writing, professionalism, writing life
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Where do you draw the line?IMG_2820 CU

by Andy Scheer

The acquisitions editor asked me, as a literary agent, for a conference call.

She said her publication board really liked the nonfiction project, but also had concerns. Would the author be willing to make multiple changes?

What kind of changes, I said. Can you list … Continue reading →

What’s Your Brand?

By Andy Scheer | March 4, 2015 - 6:00 am |February 24, 2015 marketing, notes on writing, professionalism
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Establish and make the most of your identity.Andy Scheer 2014 12 18 9707 Crop2 - color adj

by Andy Scheer

When readers, reviewers, editors, and bookstore buyers see your name, what comes to mind?

The topic of branding isn’t limited to writers in the realm of Tom Clancy, Nora … Continue reading →

Sustainable Practices

By Andy Scheer | February 14, 2015 - 11:05 am |February 14, 2015 marketing, notes on writing, professionalism, writing life
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by Andy ScheerAndy Scheer 2014

Small steps can lead to success.

How are your New Year’s resolutions working? Less than two months into the year, it seems reasonable to modify or exchange any that aren’t working.

Because I spent much of the last week of December doing various forms of … Continue reading →

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