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Category Archives: marketing

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Does Your Title Work?

By Andy Scheer | July 22, 2015 - 6:00 am |July 16, 2015 marketing, notes on writing, professionalism, wordsmithing
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They’re the most important words you write.IMG_7508 adj 2to3

by Andy Scheer

Three words just grabbed me.

I was scanning an email from a local library about author appearances. I didn’t expect any interesting information, but I checked anyway. Maybe something would surprise me.

Kind of like my mindset … Continue reading →

The World’s Greatest Storytellers?

By Andy Scheer | June 27, 2015 - 6:00 am |June 26, 2015 marketing, notes on writing, wordsmithing
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Who would be featured on your list?2014 11 desk ajs CU IMG_2725

by Andy Scheer

Want to grab 15 minutes of buzz? Compile a list of the world’s greatest anythings. If the category hits home with enough people, expect a reaction.

Consider the list of the “world’s greatest storytellers” … Continue reading →

Have You Hooked Your Readers?

By Andy Scheer | June 10, 2015 - 6:00 am |June 4, 2015 marketing, notes on writing, professionalism, wordsmithing
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by Andy ScheerAndy Scheer June 2015 3745 72 dpi

Don’t tempt them to put it down.

Remember the last time you glanced at a magazine article—then flipped the page.

Now remember that piece you couldn’t put down. You emailed copies and told friends about it. That’s the kind of writing editors seek.

An … Continue reading →

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