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Category Archives: marketing

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Identify Yourself

By Andy Scheer | August 22, 2015 - 6:00 am |August 17, 2015 marketing, notes on writing, professionalism
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Too many authors forget this key information.IMG_7175 2to3

by Andy Scheer

Imagine if an editor wants to publishing something you’ve written, but isn’t sure who you are, how to reach you, or where to send payment. This really happens.

Here’s part of an email from a … Continue reading →

A Tale of Two T-Shirts

By Andy Scheer | August 5, 2015 - 6:00 am |August 2, 2015 marketing, notes on writing, professionalism
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It was like social media with fabricIMG_7175 2to3.

by Andy Scheer

I’m big into antique cars and antique jazz. So a few weekends back, for two of the days I attended the Evergreen (Colorado) Jazz festival, I wore car-themed T-shirts. Both days, they resulted in friendly conversations.

The first … Continue reading →

Where Do Your Readers Live?

By Andy Scheer | July 29, 2015 - 6:00 am |July 16, 2015 marketing, notes on writing
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They might be clustered in these 20 cities.IMG_7501 2to3

by Andy Scheer

Here’s one fact about your target readers you likely never consider in your proposal and marketing plan: the cities where they live. But if a recent Amazon statistic is true, that location might make a … Continue reading →

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