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Category Archives: marketing

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Book Sale Conversations

By Andy Scheer | November 4, 2015 - 6:00 am |November 2, 2015 marketing, notes on writing
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What could be more naturaIMG_7190 2 to 3l?

by Andy Scheer

I assumed that anyone at the annual “friends of the library” used book sale was interested in books. And that they wouldn’t mind talking about titles and authors, including other writers in genres that seemed to interest them.

So when I saw someone … Continue reading →

What’s Your Email Name?

By Andy Scheer | October 24, 2015 - 6:00 am |October 18, 2015 marketing, notes on writing, professionalism
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Does your address send the wrong message?IMG_7468 adj 2to3

by Andy Scheer

Marie recently sent me a query for a novel. Her name was displayed in my email folder. And it appeared next to the email address at the top of the query.

As I read the query, I envisioned how she would handle the … Continue reading →

Rising with the Tide

By Andy Scheer | October 21, 2015 - 6:00 am |October 17, 2015 marketing, notes on writing
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Book sales,  generally, are growing.
IMG_7175 2to3
by Andy Scheer

A rising tide lifts all ships. Some exceptional breakout books will always defy expectations by selling well in a slow market. But it sure helps if overall book sales are on the upswing.

So you may appreciate this … Continue reading →

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