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Category Archives: marketing

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Stay Yourself

By Andy Scheer | February 17, 2016 - 6:00 am |February 12, 2016 marketing, notes on writing, writing life
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It’s okay not to fit the mold.IMG_0289 adjusted cropped

by Andy Scheer

I don’t usually try to be different. But often when I see where the crowd’s going, I find more attractive choices.

The day after the Super Bowl when Facebook blazed with accusations about the halftime program, I had little to say. I’d never … Continue reading →

MS Formatting Fixes

By Andy Scheer | January 27, 2016 - 6:00 am |January 25, 2016 marketing, notes on writing, professionalism
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Look like a pro … and save your editor some work.IMG_7190 2 to 3

by Andy Scheer

The manuscript screamed “Amateur!” It came from an independent publishing services provider, in my capacity as a freelance editor. Had I been reviewing it through an agent’s eyes, the formatting alone would have sent a strong initial message … Continue reading →

Considering Windows 10

By Andy Scheer | January 6, 2016 - 6:00 am |January 4, 2016 marketing, notes on writing, wordsmithing, writing life
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Have you made the switch?IMG_7508 adj 2to3

by Andy Scheer

I’ve not yet converted to the new operating system. I’m not sure I will.

It’s not for lack of opportunity. Many times each day a popup blocks my screen and offers two prompts:
—to change now
… Continue reading →

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