What impression do you want to make?
by Andy Scheer
I cringed at the “portrait photo” a colleague posted on Facebook. The selfie combined some of the least flattering aspects of this kind of photo. Taken from the person’s desk and looking up at the writer’s face, the image showed my friend with:
How do you earn the attention of your followers?
by Andy Scheer
Last week on Facebook, one of the hundreds of friends I’ve never met posted this:
I have a publisher’s meeting in July. I need to build my platform on my Facebook page, [Impressive-Sounding Name.] I have invited … Continue reading
Yes, you’re judged by your spelling, punctuation, and grammar.
by Andy Scheer
Last week, several authors’ Facebook posts took issue with grammar-shamers. They wanted to be judged by their online substance, not their delivery.
They’re missing the point.
If an error — of any kind — distracts a reader from your … Continue reading