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Monthly Archives: July 2015

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Where Do Your Readers Live?

By Andy Scheer | July 29, 2015 - 6:00 am |July 16, 2015 marketing, notes on writing
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They might be clustered in these 20 cities.IMG_7501 2to3

by Andy Scheer

Here’s one fact about your target readers you likely never consider in your proposal and marketing plan: the cities where they live. But if a recent Amazon statistic is true, that location might make a difference.

The … Continue reading →

Local Flavor

By Andy Scheer | July 25, 2015 - 6:00 am |July 13, 2015 fiction techniques, notes on writing
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Can readers of your novel taste the setting?IMG_7468 adj 2to3

by Andy Scheer

A breakfast burrito at a deli? Why is a place called the East Coast Restaurant & Delicatessen advertising burritos?

It’s not unusual when you consider this “New York-style deli” is located at the foot of the Rocky Mountains. Across … Continue reading →

Does Your Title Work?

By Andy Scheer | July 22, 2015 - 6:00 am |July 16, 2015 marketing, notes on writing, professionalism, wordsmithing
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They’re the most important words you write.IMG_7508 adj 2to3

by Andy Scheer

Three words just grabbed me.

I was scanning an email from a local library about author appearances. I didn’t expect any interesting information, but I checked anyway. Maybe something would surprise me.

Kind of like … Continue reading →

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