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Monthly Archives: June 2015

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Buying Friends in Bulk

By Andy Scheer | June 6, 2015 - 6:00 am |June 1, 2015 marketing, notes on writing
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by Andy ScheerAndy Scheer May 26 2015 CU 72 dpi - adj

A faux platform isn’t worth much.

“The best things in life are free,” says the old song.

“Money can’t buy me love,” the Beatles sang.

But according to a recent email, money can buy you friends. Sort of. They’re not real friends, they’re … Continue reading →

Use Your Real Name

By Andy Scheer | June 3, 2015 - 6:00 am |June 1, 2015 marketing, notes on writing, writing life
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by Andy ScheerAndy Scheer May 26 2015 CU 72 dpi - adj

Unless you have good reasons not to.

Because your author platform is essential to selling a book to publishers, then readers, your name is one of your strongest assets. It’s key to developing your author brand.

Unless it isn’t. In … Continue reading →

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